Archive for the ‘business’ Category

I have been getting a lot of requests for custom designs from birthday invitations to moving announcements. It’s really fun working with clients to bring their vision to reality. Going out tomorrow is this birthday party package for a soon-to-be 2 year old little girl. The mom gave me full reign in terms of design but wanted a package with a butterfly and bright vibrant colors. So I digitally drew the butterfly and styled the invitation, thank you cards, and gift tags around it. These definitely got me in the mood for warmer weather, trips to the park, and more daylight.

And good news, these invitations will make it into our new website coming soon!


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Sneak Peek

As I work on revamping my shop I’m also taking the time to work on some new designs. Here are 2 new sets of note cards that will be available in my website soon. I’m also working on more invitation and personalized art prints. Lots of goodies to come!

What would you like to see in the new website? More stationery, invitations, gift tags?

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A few weeks ago I finished a rather elaborate bridal shower invitation. The theme was cooking, my favorite! They are going to have a personal chef come and teach the attendees how to make some delicious food. This is one party I wouldn’t mind being invited to.

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Goal Setting: Part 2

Do you remember Jan from Daisy Janie? Well I brought her back to sit and chat with us on her views on goal setting. I think it’s important to hear 2 sides of the story since we all learn differently. Be sure to read part 1 to read my take on goal setting. When I asked her to join me today she was ecstatic and in agreement that a lot of revamping and business structural changes were happening in the online world so we thought we’d share what works for us in terms of goal setting. Jan gives a lot of business tips on her blog so I knew she would be great for this. So let’s see Jan’s point of view on goal setting.
By far, the most challenging part of setting a goal and working toward it is hunkering down and determining what the actual goal will be. This can be as varied and personal as the day is long; it may require a peek inside your soul & your bank account all at once. For me, it’s as much about what I really want as it’s about what I have to start with. Once you have your goal chiseled out, think of working toward your goal as though you’re planning the party of the year for yourself, except that you’ll end up with money in your pocket and nobody to clean-up after (small talk is optional)! Have you ever planned a birthday party? A baby shower? A happy hour? Then you can set a goal for your business and work methodically toward accomplishing your objective – the key is to not let the goal psych you out before you even start. If you feel yourself looking at your goal & feeling ill, maybe it’s not realistic enough. You might need to break down your pie-in-the-sky goal into smaller subgoals that aren’t as daunting from the get-go. Fear of failure is not a valid excuse either. Yes, you will make mistakes, you will have setbacks, and you will be frustrated – the potential for failure is as great as the potential for success. If that thought paralyzes you, then you might need to rethink why you’re in business at all. Harsh? Yes. The truth? Yes. Need to hear it? Everyday.

Once you have your goal and you’ve told it who’s boss, make a list of subcategories – who, what, where, when, why, how. Take time to delve into each of these; write down what you know and what you don’t know. Start your due diligence by figuring out answers to what you don’t know. Research, read, make phone calls, make notes…copious notes. As you’re turning over new information, you’ll realize there are things you didn’t know you didn’t know…ha. This info can be very helpful to you, but be careful not to be pulled too far in a different direction b/c sometimes your curiosity will get the best of you and you’ll end up wasting valuable time. This is definitely an exploratory phase, but if you feel you’re venturing too far astray by all this new information, take a day to refocus and come back later.

After you have all your questions answered, you should be able to look over your notes and pull out Thee Thing in each subcategory that will get you where you want to go. Usually these Things will rise to the surface in an obvious way as you’re going about you research. If not, how will you know which options to choose? Well, how much time do you have to reach your goal and how much money do you have to spend? These 2 variables will weigh heavily on what can and can’t do…some options will be glaringly good or bad when you factor in time & money. I always do a gut check before I hit the gas; if I feel like I’ve done all I can do and these are the dots that logically connect to get me to my party, then I’m off!

It’s never too late to make a plan or set a goal. We do it every day, from morning to night; we just don’t think about the minutia of our lives that way.

Thanks Jan! We hope you found this information helpful.

Where else to find Jan:
website | etsy shop | blog

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Goal Setting: Part 1

I thought I’d start this week out talking about goals and the best way to go about reaching them. Today you will hear my point of view of establishing goals and working towards them. And tomorrow you’ll hear from a successful designer and her thoughts on how to reach your goals. Why 2 points of view you ask? Everyone needs to hear different takes and methods as not everyone learns the same way. Take making dinner for example, some of you may thoroughly read the recipe, gather all of your ingredients and then begin making sure no step is left un-read. But some may just dive in and begin getting their hands dirty. It all depends on your learning style. So let’s start with my point of view, ok?

Before I would make lofty goals with no plan on how to reach them. I would post them on my blog or in my office for a reminder but that was it. Sometimes I would get lucky and accomplish them but most of the time they would be forgotten. The key, I believe, to overcoming this requires 3 steps.

1. When creating your goal determine a deadline. This is really important because if you need to accomplish a goal but have no deadline there is no fire lit to get you moving. You will always say in your head, “Oh I can work on that next month.” And then that will become a recurring trend. So create a goal and make a deadline and stick to it!

2. Create steps to accomplish your deadline. Something new to me as I never thought about creating steps, I just jumped in, similar to diving in when making dinner. So when doing this, break down each step that it would take to reach your said goal. Start big and then work small.

3. Make deadlines for your steps. Really! This is important to keep you on track to reaching your goal by your deadline. Again, something I never thought about doing, but once I did, it made reaching my goal more doable and less overwhelming.

So far this methodology adapted from Craft Inc. is working and I feel confident in what I’m doing and feel like my goal is reachable. Since doing this I have 3 goals I’m working on simultaneously. I would recommend keeping the number of goals to a small number, no more than 5 to not overwhelm you and keep you on track.

Check back tomorrow for some more advice on goal setting.

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The New Perideau

Some of you have noticed the changes that have been going on around here. You might call it spring cleaning, a little house keeping so to speak. But in reality my vision and voice for this little business became clear. I came to a cross roads not to long ago and had to make a decision: do I continue Perideau Designs as a hobby or do I take it to the next level and follow my dreams. I decided to take the second path, but not as I have done in the past. Before I would have made a decision and then just run with it, without a second thought. This time I let things mature organically and although frustrating at times for someone who has patience of a gnat I let it go. And the outcome was clear, I needed to look at what I was doing and not what everyone else was. My best seller has been the personalized giraffe prints and from that came the ‘mascot’ and logo for Perideau Designs. And the new colors? Well the name perideau originated from my birthstone, peridot which is a lime green. After many takes on color schemes came the muted and soothing green you now see in my banner. It just all fell into place and I couldn’t be more happy.

After I established my brand I needed some guidance on taking it up a notch. After pouring over Meg Ilasco’s book, Craft Inc., in the bookstore, I decided to purchase it since it was full of so many great tips from setting goals to how to become a wholeseller. Now that I have a game plan and timeline in place I can confidently move forward with my new e-commerce website which will debut later this year. I needed a way to ease the transaction process and become more efficient and with all the personalization options I offer, it was needed. So I hired the lovely team at Aeolidia and the timing of this post couldn’t have been better because this morning I received my first draft of the design and I couldn’t be more ecstatic. I even did a little yelp out loud.

And one last thing before I go, I said before that I needed to be true to myself on this blog. Well, as you can see, I’ve also taken that beyond the blog and applied the same philosophy to my business. But here on the blog you will see more about me, my life, my family, and the in’s and out’s of running a business. I tried dishing out hot topics and news, but frankly that’s not me. I’ll still show you products and people/businesses but it won’t be in the form of a series but more free flowing.

So there you have it. However, if you know me at all, this isn’t the end. I still have more up my sleeve.

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Wheels were churning this weekend with new ideas. Here are our new flat stationery and folded stationery sets which compliments our modern initial print. Still more items to come to complete this collection.

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